Your brand is your most valuable asset
Your brand is not your product, your logo, your website, or your name. Your brand is much, much more than that.
It’s the entire experience your prospects and customers have with your company, product or service.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, colour palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market.
Everyone has heard of the P’s, but where do you start?
The beginning of the branding process is dedicated to the discovery of a number of factors related to your business, such as the space in the market your business, product or service occupies, your competitors, your opportunities and challenges, your point of differentiation, and so on.
A well-defined and executed brand strategy is always connected to consumer needs and emotions, and reveals your brand story in the most compelling way.
Once defined, these elements will form the foundation of a successful go-to-market strategy.
