Your brand and business growth advisor
Helping you accelerate your sales and profit through brand clarity and effective go-to-market strategies
Helping you accelerate your sales and profit through brand clarity and effective go-to-market strategies
Having a clear brand positioning helps you stand out from the crowd and attract the right buying audience at the right cost. Therefore, increasing your sales and profit.
A good brand strategy will help you get noticed and build commercial success. Use my expertise to help clarify why you exist and for whom. And how to make this tangible across every customer encounter.
Being wishy washy will not get you anywhere. I will define a practical marketing plan to achieve your business objectives and promote your brand in the right sales and marketing channels. I will equip your marketing team with knowhow and tools or help select the right partners to execute the plan.
Why work with me?
As your brand strategy and go-to-market business coach, I am here to help you gain total clarity around what makes your business unique, feel confident about your offer, attract the right buying audience, create a strong brand positioning and provide an effective channel and marketing strategy to deliver sales and profit.
No BS. I will help you understand what you need to grow your business. You will receive the perfect balance of business know-how and practical advice to succeed.
“Wendy is great all-round marketing leader and did an excellent job at SmoothSkin. Wendy successfully:
Repositioned the global SmoothSkin brand; 31% increase in sales.
Opened the US market for us.
Professionalised our communication and processes. Step up in all key metrics.”
- Robin Van Rozen, CEO SmoothSkin
“Wendy quickly grasped the business situation and established herself as a visionary leader within the team. Her management style is extremely accessible; she has an entrepreneurial spirit and can-do attitude. Wendy has all of the traits you would need in a COO/CMO, especially suited for SME’s looking to expand their business across geographical regions.”
- Yuichiro Kubo, MD Transcosmos UK
“Wendy really understands the power of brand building and it’s commercial benefits. Strong strategic thinking combined with an insightful creative appreciation make her an impressive marketeer. Plus she’s lots of fun to work with!”
- Paul Hammilton, Managing Partner Will London
“Wendy is a great marketer, who combines good strategic skills with a hands-on approach and superb dedication. Wendy is very driven, and lives and breathes her brand. Her cooperation with colleagues and external parties is pleasant and personable. She is a good leader, and will always deliver on her promises. It was a real pleasure working with Wendy!”
- Nick Van Holstein, Former CEO Slendertone
“It was an absolute pleasure to work with Wendy on the global brand re-positioning, specifically the creative & media strategy. Wendy is a highly skilled & experienced brand marketer. She has a real passion for perfection when it comes to customer journey mapping and personalisation.”
- Michaela Broad, Director Jellyfish
“My role to bring about strategic change was made easier as a result of Wendy’s energy, insight, intelligence, creative judgement and optimism. Wendy was a source of creative and innovative ideas and was equally able to constructively challenge me to build and improve my own. She has the ability to manage a very broad span of responsibilities. Coaching and guidance to facilitate her professional growth was actively received and acted upon, and I respected and benefited from the same in return. I’d be delighted to work together again in the future.”
- Jonathan Moore, Former VP Marketing Slendertone